Improve the effectiveness of your web site and successfully achieve your web objectives.
Increase the traffic to your web site
Include your web address on all advertising materials, stationery and correspondence.
Have links to related, non-competing web sites and get them to add a link to your web site.
Collect a permission Data Base of people to send a regular Newsletter or E-zine.
Optimise your web site for search engine ranking.
Increase the interest for visitors to your web site
Update your web site content regularly.
(change images, latest news, etc)
Run specials on your web site.
Have lots of benefits for the visitors.
(web content should not just be all the features of your business)